How betevé got closer to its audience through gamification

betevé, Barcelona's public broadcaster, uses gamification as a growth and engagement lever. By integrating interactive content and game mechanics in its marketing strategy, betevé managed to:

• Launch targeted marketing campaigns for its different audiences;
• Collect first-party and qualitative data;
• Identify non-engaged visitors and build strategies to get closer to them;
• Increase page views, time spent on the website and website traffic;
• Go viral with its content.

Discover how betevé uses gamification to get closer to its audience.

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