From engagement to customer conversion

What are the marketing challenges for a company like Decathlon, especially in this new reality we are all facing? 

This is what we tried to understand with Olivier Flament, data & direct marketing manager at Decathlon Belgium. 

Discover in this case study how the world’s largest sporting goods retailer has integrated interactive marketing in its strategy for: 

• Engagement
• Data collection 
• Personalisation
• Conversion