Clermont Foot 63's success story
In the highly competitive world of football, innovation is essential both on and off the field. Indeed, engaging fans and keeping their loyalty is a real challenge. That's why, to boost fan engagement and retention, Clermont Foot 63 has embraced a strategy focused on enhancing fan relations through an interactive reward program.
In a matter of 9 months, the football team has achieved incredible results:
- 2,740 program members (which represents 1/4 of their stadium capacity)
- 20,000 fans whose data has been collected.
- 56% average opt-in rate for newsletter and marketing communications.
Read their full story and discover how Clermont Foot 63 leverages the Qualifio platform to engage and retain their fans ➡️