Groupe SEB's success story
Qualifying and enriching their database with the "Bons plats, bon karma" reward program
In the age of data depreciation, engaging consumers and personalising their experiences has become a real challenge. That's why, in order to collect and qualify their data, Groupe SEB has decided to launch its own interactive reward program.
In just a few months, the results speak for themselves:- The program has over 16,000 members, exceeding the initial target of 15,000.
- 3.3% of total sales come from program members.
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