Engagement, qualification, and personalisation: the 3 pillars of Groupe SEB's marketing strategy

In the age of data depreciation, engaging consumers and personalising their experiences has become a real challenge. That's why, in order to collect and qualify their data, Groupe SEB has decided to launch its own interactive reward program.

In just a few months, the results speak for themselves:

1. The program has over 16,000 members, exceeding the initial target of 15,000.
2. Members' shopping baskets have a value 2x higher than non-members.
3. 3.3% of total sales come from program members.

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