Le Slip Français’ digital strategy

Customer acquisition and retention

Since June 2020, Le Slip Français has decided to focus on interactive marketing and use the Qualifio platform to achieve three objectives:

• The engagement of their customer base on desktop and mobile;
• The acquisition of leads and newsletter opt-ins;
• The enrichment of customer knowledge.

“With Qualifio, we engage our customer base while respecting our commitments and our brand image. The variety of formats and the ease of use of the platform allow us to be reactive and stay one step ahead of our competitors. In less than an hour, I can create my marketing campaign, personalise it and publish it on our website.”

Lucie Bonadies, Loyalty manager @ Le Slip Français