How games can be a powerful tool for recruiting new supporters

LOSC’s customer story

Engagement and recruitment

To avoid their relationship with their fans being negatively affected, LOSC have relied heavily on their online presence and interactions, thanks partly to the Qualifio platform. The club have been using Qualifio’s interactive formats since July 2019 to:

• Engage with their community of fans;
• Bring their supporters closer together and reinforce the feeling of belonging to the club;
• Recruit new supporters and increase newsletter opt-ins.