Interactive content as a lever to generate traffic and qualify data

Traffic generation & data qualification

According to Solenn Bouw, head of digital working at NGroup for eight years, the Qualifio platform was one of the levers that enabled them to achieve two essential marketing objectives:

1. Traffic generation and the increase in the number of page views on its website;
2. Customer data qualification and the growth of its CRM database to build a real community.

How did NGroup manage to integrate Qualifio’s interactive formats into its strategy? What impact has the pandemic had on its digital actions? What are its next challenges?

This is what we have discussed with Solenn Bouw and what you’ll find in this success story. Download it now!