STAR FM's success story
In an era where listeners are increasingly digital and have access to countless streaming services, radio stations must intensify their efforts to keep a loyal audience. STAR FM, Germany’s leading rock radio station, is responding with innovative digital actions designed to engage and retain their listeners.
Using the Qualifio platform, STAR FM launch a variety of interactive marketing campaigns on their website and beyond, achieving outstanding results:
- Time spent on web pages with campaigns is 2.5 longer
- The number of clicks on those is 2 times higher
- The total website impressions for a year were achieved in the first four months of launching Qualifio campaigns
Read STAR FM’s success story and discover how the radio station leverages interactive marketing campaigns to engage and retain their listeners ➡️