Royal Swinkels Family Brewers: from instincts to data, to actions

With the disappearance of third-party cookies, marketers are looking to find the right balance between personalisation and data privacy.

For Koen Baltussen, CRM and website marketeer at Swinkels, the solution is obvious: first-party data is the only way forward.

“We’re making first-party data our priority moving forward to better know and address our consumers. And gamification definitely plays a big part in it. Today, 75% of our data collected comes from the games created with Qualifio.”

Discover more about Swinkels' digital and data collection strategy by downloading this success story 👉