Unidad Editorial's success story
Have you ever participated in Marca's football polls evaluating football matches or players? These polls, created with the Qualifio platform, are part of the 4,000 campaigns the newspaper runs annually, generating around 40 million participations!
Unidad Editorial, the company behind the Spanish newspapers Marca and El Mundo, skillfully use Qualifio to achieve four key objectives:
- Collect valuable data
- Enhance data monetisation
- Increase reader engagement
- Provide greater value to advertisers
Read the full success story and learn how Unidad Editorial collect valuable first-party data with Qualifio and implement effective campaigns, supporting both internal data teams and external publishing needs ➡️