Unilever's success story
In a digital landscape that overflows with advertising messages, Unilever brands have increased their efforts in collecting consumer first- and zero-party data. Their goal is to better understand consumer preferences and interests to provide them with more personalised content that brings Unilever brands closer to their customers.
In a matter of one year, Unilever brands in the Dutch, Belgian and Spanish markets launched 70 interactive marketing campaigns with Qualifio, achieving outstanding results:
- 472,000 participations.
- 181,000 unique participants.
- 48% opt-in rate for newsletter and marketing communications.
Read their full story and discover how Unilever brands leverage the Qualifio platform to achieve their marketing objectives ➡️