nestle_case_EN

 

Discover how Nestlé invests in better customer relationships using gamification

"Qualifio is our main source of data. It has transformed the way we interact with our audiences. Our multiple brands create interactive campaigns in minutes that provide us with quality data, directly linked to our CRM system. Last year, we collected 100,000+ segmented profiles within 20 brands.”

JEROME CAMURANI, PERSONALISED CONSUMER EXPERIENCE 

 

Download the success story