RTBF & Qualifio: turning audience engagement into long-term loyalty
As media consumption rapidly shifts to digital-first, media groups face the pressure of building deeper, data-driven relationships with their audience that deliver long-term value.
In this webinar, discover how RTBF is rising to the challenge with a CRM strategy that puts engagement and data collection first. By launching interactive marketing campaigns and a successful reward program created with Qualifio, they manage to:
🤝 Generate continuous audience engagement: turning passive readers into active participants by adding quizzes to articles.
🔎 Identify and qualify audience members: collecting valuable data via custom forms and the incentive of contests.
💞 Transform their audience into a loyal community: with a reward program that keeps users coming back.
Regardez ce webinaire en français (🇫🇷)